Jessica Lauretti

Head of Content Development & Strategy at Purpose | www.purpose.com

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Jessica's bio

I am a Director / Producer who has made content for Purpose, VICE, New York Magazine and others. I've created several "viral" videos, national ad campaigns, and branded and editorial content. My work has premiered on CNN, MSNBC, The TODAY Show, ABC World News with Diane Sawyer, The View, New York Times, USA Today, Washington Post, Huffington Post, BuzzFeed, Upworthy and others. Additionally, my work has been honored with several Webby, Do Gooder, and Creativity International Awards and Nominations.

Experience

Explore my professional history

2015 - Current

Head of Content Development & Strategy

Purpose | www.purpose.com

2013 - 2014

Executive Producer

Purpose | www.purpose.com

2013 - 2013

Producer

Purpose | www.purpose.com

2012 - 2013

Sr. Story Producer

VICE Media, LLC

2010 - 2011

Lead Video Editor, Noisey

VICE Media, LLC

2010 - 2010

Director, Tribeca Teaches Program

Tribeca Enterprises

Head of Content Development & Strategy

Purpose | www.purpose.com

Executive Producer: Oversee all video production including high level scoping, infrastructure, and partnerships.

Creative Development: Develop pilots and pitches for new content opportunities and business development.

Strategic Partnerships: Develop and formalize relationships with relevant companies.

Executive Producer

Purpose | www.purpose.com

Build and scale the video department, conduct landscape audits, strategize business development, develop pitch decks for sales and create partnerships with outside organizations. Strategize and develop content ideas, create production teams and supervise projects to launch.

Clients include Mayor Bloomberg (Everytown), ACLU, Organix, UN Human Rights and more. Created several “viral video” and national ad campaigns. Work has been featured on the TODAY Show, ABC World News with Diane Sawyer, The View, New York Times, Politico, BuzzFeed, Huffington Post, Upworthy and others. Work has been honored with a Do Gooder Award Nomination, Two Webby Official Honoree Awards and Four Creativity International Awards.

Producer

Purpose | www.purpose.com

Produced online video content, created and managed budgets, hired crew, cast actors, secured locations, rented equipment, coordinated transportation, acquired costumes and props, created shooting schedules, and assistant directed. Created video department procedures and strategies.

Sr. Story Producer

VICE Media, LLC

Story produced and edited hundreds of online videos for various Webby Award winning verticals
including; VICE News, The Creators Project, Noisey and other long form documentaries, and branded content. Clients include Google/Youtube, Dell/Intel, Hewlett Packard and more.

Lead Video Editor, Noisey

VICE Media, LLC

Lead Video Editor for hundreds of pieces of online editorial and branded content for Webby award winning music vertical Noisey. Part of original team, developed the Noisey video template for "Noisey Meets" and other flagship shows, supervised additional edits, field produced, developed pilots, created internal sales reels, and wrote blog posts.

Director, Tribeca Teaches Program

Tribeca Enterprises

Director of the in-school and after-school arts education program teaching documentary video to middle and high school students whose work premiered at a red carpet event during the Tribeca Film Festival. Managed several teaching artists, produced 7 student made documentaries and led three sites with over 100 students each in the Bronx and Brooklyn. Created new curriculum and teaching materials, developed and managed budgets and project plans, and managed equipment maintenance and update.

Portfolio

Take a look at a few of my favorite projects

Marnie the Dog on CNN

Live TV appearance for Earth Day

Kid Warrior: The Xiuhtezcatl Martinez Story

"Under the banner of Earth Guardians, Xiuhtezcatl’s begun mobilizing young badasses around the planet to become “the ones we’ve been waiting for,” a global collective of youth leadership to defend the planet." - RYOT News

Swipe Deniers

Some members of Congress think they can get away with denying human-induced climate change by claiming to know a scientist. 97% of scientists agree that climate change is happening, and we're the cause. So why doesn’t Washington?

Scenes from Everytown: 408 pm

Two million American kids live in a home where this could happen. Will you help stop it?

The Vaccines - Handsome

Music Video for the band The Vaccines song Handsome.

PT Walkley - Leeches

Girls and Kittens

This Frontier Needs Heroes - Hooky

There's something that's alive in you.

Noisey Jamaica

Host Codine Williams goes to Gaza, Jamaica to meet Vybz Kartel's crew and get a people's perspective on the controversial dancehall icon.

West African Truckers

West African truck drivers spend days, weeks, and sometimes months dealing with corrupt border officials and illegal checkpoints on harrowing delivery trips that should take just a few hours.

Marnie the Dog on CNN

CNN Appearance for Earth Day

Watch

Kid Warrior: The Xiuhtezcatl Martinez Story

Executive Producer

Vimeo Staff Pick, 100K views, features on MSNBC, Huffington Post, National Geographic, Business Insider, Esquire, RYOT and others.

Watch

Swipe Deniers

Executive Producer

Production Company: M ss ng P eces
Client: Organizing for Action

Watch

Scenes from Everytown: 408 pm

Executive Producer

2.5 Million Views in 2 days, Featured on The Today Show, New York Times, Washington Post, Politico, Huffington Post, BuzzFeed and others.

Watch

The Vaccines - Handsome

Producer
Premiered on The Guardian
Production Company: CANDA / Anchor Light / Pensacola
Director: CANADA
Client: SONY Music

Watch

PT Walkley - Leeches

Director
Featured on Huffington Post

Watch

This Frontier Needs Heroes - Hooky

Director
Premiered on Stereogum

Watch

Noisey Jamaica

Sr. Story Producer
VICE

Watch

West African Truckers

Sr. Story Producer
VICE

Watch

Education

See where I spent time studying

School of Visual Arts

Film and Video Production

1999 - 2003 Silas H. Rhodes Scholar and Award Winner
Staff Political Writer: Visual Opinion
GPA 3.75

Skills

Some of my most valuable professional skills

Development

Executive Producer

Director

Musician

Composition

Music Production

Entertainment

Singing

Music Industry

Film Production

Camera Operating

Video Editing

Video Production

Music Videos

Experimental Film

Documentary Film

Web Videos

Arts Education

Events

Short Films

Documentaries

Video

Post Production

Blogging

Editing

Web Video

Final Cut Pro

Producing

Film

New Media

Television

Videography

Screenwriting

Media Production

DVD Studio Pro

Final Cut Studio

Directing

Avid

Facebook

Cinematography

Commercials

Camera

Storytelling

Content Development

Digital Media

Content Strategy

HD Video

Film Editing

Avid Media Composer

Creative Direction

Contact

Get in touch

Greater New York City Area

917.499.5836

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